Jim has been in the beauty industry for over 38 years. He began his career in 1970 as a Clairol Salon Consultant selling hair color. In 1980, he joined the Zoto’s team, servicing the New England area. He began his career with Aveda in 1986, as the VP of Sales, Marketing and Education. He opened an Aveda distribution in 1986, serving as president and CEO of Pacifico’s Beauty Products for 16 years. Jim has come full-circle in his career and currently owns eight salons as well as World Class Financial Services. Jim is dedicated to providing legendary support to beauty industry professionals and customers.