James Pacifico
Founder
Jim has been in the beauty industry for over 50 years. He began his career in 1970 as a Clairol Salon Consultant selling hair color. In 1980, he joined the Zoto’s team, servicing the New England area. He began his career with Aveda in 1986, as the VP of Sales, Marketing and Education working with Aveda founder Horst Rechelbacher. He opened an Aveda distribution in 1991, serving as president and CEO of Pacifico’s Beauty Products for 16 years. Jim has come full-circle in his career and currently owns his own Aveda salons as well as World Class Financial Services. Jim is dedicated to providing legendary support to beauty industry professionals and customers.